Smart grid customer engagement: impactful marketing initiatives in the modern energy landscape

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dc.authorscopusidİlhami Çolak / 6602990030
dc.authorwosidİlhami Çolak / KVO-7460-2024
dc.contributor.authorDurmuş Şenyapar, Hafize Nurgül
dc.contributor.authorÇolak, İlhami
dc.contributor.authorBayındır, Ramazan
dc.date.accessioned2025-04-18T09:32:56Z
dc.date.available2025-04-18T09:32:56Z
dc.date.issued2024
dc.departmentİstinye Üniversitesi, Mühendislik ve Doğa Bilimleri Fakültesi, Elektrik-Elektronik Mühendisliği Bölümü
dc.description.abstractSmart grids represent a transformative evolution in the energy sector, integrating advanced digital technologies to enhance efficiency, reliability, and sustainability. This study investigates the impact of marketing initiatives on customer engagement within the smart grid sector. Adopting a qualitative research approach, the study explores the multifaceted interactions between utilities and consumers, focusing on the role of marketing strategies in fostering awareness, engagement, and empowerment. The scope encompasses regulatory frameworks, technological advancements, and consumer behavior dynamics shaping the smart grid view. Practical implications emerge for utilities, policymakers, and energy companies, offering insights to optimize marketing efforts and enhance consumer participation. By emphasizing education, transparency, and empowerment, utilities can build trust and loyalty among consumers, while policymakers can inform regulatory frameworks promoting ethical marketing practices. Energy companies can adapt business strategies to capitalize on emerging consumer trends and technological advancements. This research provides tangible guidance for stakeholders navigating the complexities of smart grid development, driving the adoption of sustainable energy solutions.
dc.identifier.citationSenyapar, H. N. D., Colak, I., & Bayindir, R. (2024, May). Smart Grid Customer Engagement: Impactful Marketing Initiatives in the Modern Energy Landscape. In 2024 12th International Conference on Smart Grid (icSmartGrid) (pp. 238-244). IEEE.
dc.identifier.doi10.1109/icSmartGrid61824.2024.10578091
dc.identifier.endpage244
dc.identifier.isbn979-835036161-2
dc.identifier.scopus2-s2.0-85199454199
dc.identifier.startpage238
dc.identifier.urihttp://dx.doi.org/10.1109/icSmartGrid61824.2024.10578091
dc.identifier.urihttps://hdl.handle.net/20.500.12713/6820
dc.identifier.wosWOS:001266130300035
dc.indekslendigikaynakWeb of Science
dc.indekslendigikaynakScopus
dc.institutionauthorÇolak, İlhami
dc.institutionauthoridİlhami Çolak / 0000-0002-6405-5938
dc.language.isoen
dc.publisherInstitute of electrical and electronics engineers inc.
dc.relation.ispartof12th international conference on smart grid, icSmartGrid 2024
dc.relation.publicationcategoryKonferans Öğesi - Uluslararası - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/closedAccess
dc.subjectCustomer Engagement Strategies
dc.subjectMarketing Initiatives
dc.subjectSmart Grid Technologies
dc.subjectSustainable Energy Practices
dc.subjectTechnological Innovation
dc.titleSmart grid customer engagement: impactful marketing initiatives in the modern energy landscape
dc.typeConference Object

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