Digital Marketing Strategies for Smart Grids: Utilizing Online Platforms to Drive Awareness and Adoption

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dc.authoridHafize Nurgul Durmus Senyapar / 0000-0003-0927-1643
dc.authoridIlhami Colak
dc.authoridRamazan Bayindir / 0000-0001-6424-0343
dc.authorscopusidIlhami Colak / 6602990030
dc.authorwosidIlhami Colak / KGT-0825-2024
dc.contributor.authorSenyapar, Hafize Nurgul Durmus
dc.contributor.authorColak, Ilhami
dc.contributor.authorBayindir, Ramazan
dc.date.accessioned2025-05-30T12:14:12Z
dc.date.available2025-05-30T12:14:12Z
dc.date.issued16.03.2025
dc.departmentİstinye Üniversitesi, Mühendislik ve Doğa Bilimleri Fakültesi, Elektrik-Elektronik Mühendisliği Bölümü
dc.description.abstractThis study investigates the multifaceted role of digital marketing strategies in driving the awareness, acceptance, and adoption of Smart Grid (SG) technologies. The research uses a qualitative exploratory approach to analyze how various online platforms—including social media, multimedia content, email marketing, and paid advertising—can effectively engage diverse audience segments, such as consumers, businesses, utility companies, and policymakers. The findings underscore the importance of personalized, data-driven approaches in enhancing public understanding of SG technologies while emphasizing community engagement and trust-building among stakeholders. The study highlights how sophisticated digital marketing tactics—ranging from engaging videos, podcasts, and infographics to targeted paid advertising—simplify complex SG concepts and increase SG solutions’ visibility and perceived value. Emerging trends, such as influencer marketing and advanced analytics, are critical drivers of future digital marketing efforts in the energy sector. This research provides practical insights for energy companies, policymakers, and marketers, underscoring the potential of digital marketing as a catalyst for accelerating SG adoption, contributing to improved energy efficiency, and fostering a more sustainable energy future
dc.identifier.citationSenyapar, H. N. D., Colak, I., & Bayindir, R. (2024, November). Digital Marketing Strategies for Smart Grids: Utilizing Online Platforms to Drive Awareness and Adoption. In 2024 13th International Conference on Renewable Energy Research and Applications (ICRERA) (pp. 1304-1310). IEEE.
dc.identifier.doi10.1109/ICRERA62673.2024.10815204
dc.identifier.issn2377-6897
dc.identifier.scopus2-s2.0-85217165589
dc.identifier.urihttps://www.webofscience.com/wos/woscc/full-record/WOS:001416088100212
dc.identifier.urihttps://hdl.handle.net/20.500.12713/7260
dc.identifier.wosWOS:001416088100212
dc.indekslendigikaynakWeb of Science
dc.institutionauthorColak, Ilhami
dc.language.isoen
dc.relation.ispartofJournal information
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/openAccess
dc.subjectDigital Marketing Strategies
dc.subjectSmart Grids Adoption
dc.subjectCommunity Engagement
dc.subjectMultimedia Platforms
dc.titleDigital Marketing Strategies for Smart Grids: Utilizing Online Platforms to Drive Awareness and Adoption
dc.typeArticle

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